Since the brand's launch in 2005, the tees, pants, sweatshirts, and other apparel released by Billionaire Boys Club have had an undeniable impact on streetwear fashion. Started by legendary music producer (and N.E.R.D. frontman) Pharrell Williams and Japanese fashion icon Nigo, known for his work with Bathing Ape, BBC Clothing specializes in high-end fashion produced in limited quantities. Outside of Japan, Billionaire Boys Club continues to be retailed exclusively, ensuring that its unique designs stay fresh. Ice Cream Clothing, or BBC classic streetwear has become a favorite among hip hop artists and fashionistas, and contains both hip hop influences and elements of the bright styling and bold graphic design more commonly found in Japanese fashion.